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February 13th, 2016

Stoke Launches Comprehensive New Brand for Tektronix

BY Erin Quick

Tektronix_CaseStudy_Ad

Thanks in large part to Stoke’s global brand research and brand positioning engagement – and a willingness to change – Tektronix has evolved from a test & measurement products company to an application-focused solutions innovation company.

Specifically, that meant surrounding the customer with contextual and helpful information about how Tek solves problems and realizes opportunities – rather that simply featuring an isolated product, technical feature or facet of service, which invited commoditization.

Stoke’s brand design team also developed a comprehensive brand launch program including a refreshed corporate logo identity, visual identity system, messaging matrix, services architecture, print collateral, Web site, corporate business papers, digital media, global signage program, and a global advertising campaign. A global visual identity standard was established, including imagery, iconography and typography.
“The people at Tektronix are making the World a better place to live, work and play,” said Erin Quick, Stoke Partner and Design Director. “This was a huge project, and they moved through it with grace.”