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January 1st, 2015

Stoke heads into 2015 with two big tech clients

BY Erin Quick

Stoke announced today that it has added two new technology giants to its client list.

Tektronix (www.tek.com), headquartered in Portland, Oregon, is a world leader in test, measurement and monitoring technology. The company has engaged Stoke to conduct global market research, build a comprehensive brand strategy, positioning and messaging, and develop a new visual design identity including a refreshed company logo. The work will be conducted in multiple phases through 2015-2016.

Bluetooth (www.bluetooth.com) is a worldwide technology brand supported and promoted by the Bluetooth Special Interest Group (SIG) headquartered in Kirkland, WA. Stoke has been engaged to help Bluetooth establish a clear brand position, including internal and external research, competitive positioning, a visual and verbal brand audit, strategic assumptions, brand architecture and nomenclature, and messaging.

“We are thrilled to be working with such innovative tech industry leaders,” said David Miller, Stoke Partner and Director of Brand Strategy. “These companies operate in the fast lane, constantly adapting to changing technologies and market conditions. We look forward to working with them to develop a brand strategy that keeps them at the forefront.”