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January 6th, 2016

Bluetooth Launches at CES

BY Erin Quick

Bluetooth is a worldwide technology brand supported and promoted by the Bluetooth Special Interest Group (SIG) headquartered in Kirkland, WA.

In 2015, Stoke was engaged to help Bluetooth establish a clear brand position, including internal and external research, competitive positioning, a visual and verbal brand audit, strategic assumptions, brand architecture and nomenclature, and messaging.

Once complete, Bluetooth asked Stoke to develop a unique visual identity to complement the new brand position  – Unthinkably Connected.

The entire system launched – with great success – at CES 2016 in Las Vegas, NV.

“We are thrilled to be working with such an innovative tech industry leader,” said David Miller, Stoke Partner and Director of Brand Strategy. “It will be exciting to see what Bluetooth is able to do now that they have such a clear direction forward.”