< Back to Ideas

October 10th, 2016

Stoke Helps Revel Disrupt the Paradigm

BY Erin Quick

As a leader in the rapidly growing digital marketplace, Revel engaged Stoke in a brand refresh initiative to help them stand out in a crowded field of strategic business advisors.

Stoke developed a brand position that focused on the vital role of human-centered design in helping businesses discover and capitalize on opportunity. A bold new visual identity, created in partnership with Turnstyle, was designed to reinforce the brand position. Following the launch in late 2016, Revel saw a 63% increase in web traffic.

“Our friends at Revel are fearless, innovative thinkers,” said Erin Quick, Stoke Partner and Design Director. “It’s a pleasure working with people who appreciate the value of disruption, and are unafraid to differentiate themselves from the crowd.”

“I can’t tell you how helpful the brand refresh exercise has been! It’s literally up-leveled all new engagements and proposals – by default high quality growth. Thanks for helping us reclaim all of our experience in online services. Game changer!”

– Vikas Kamran, CEO