Research
Without research, brand decisions are based on best-guess assumptions. Positioning and designing for a truly great brand requires a rigorous understanding of your customers, competitors, organization and marketplace.

Stoke has developed a scalable model and proprietary methods to effectively define and measure the characteristics that drive brands forward. Armed with research, we build your brand strategy through an informed, systematic decision-making process based on actual data. Not persuasive agency talk and guesswork.

Brand Strategy
The best brands engage customers in a meaningful and personal way. But with countless communication channels, business units, stakeholders and audiences, it’s easy to dilute the story, fragment the message, and lose the impact.

Using our proprietary brand design process, we develop your brand’s unique and differentiating position in the market. Then, (because we know brands can’t live in a binder on a shelf) we develop targeted strategies and thoughtful plans to ensure your position is brought to life – internally and externally – with undeniable clarity, consistency and conviction.

Brand Design
We know a good-looking logo and website are important, but pretty design isn’t sufficient. Design has to drive business performance. Consistent, distinct and immersive experiences play a critical role in realizing your brand strategy.

Our design team includes inspired minds and passionate stewards for brands. We ensure that wherever your organization appears—from stationery and collateral to websites or advertising— it works hard to establish and sustain your position.