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March 21, 2011

Stoke Develops New Position for Propel Fuels

Seattle, WA – Stoke Strategy, Inc. is pleased to announce the launch of a new brand position for Propel, an alternative fuel company with a mission to offer consumers more sustainable fuel choices, helping to end America’s dependence on foreign oil.

Propel is creating the infrastructure for a nationwide network of clean fueling stations that enable consumers to choose renewable energies without sacrificing mobility. Stoke was engaged to do research, brand positioning, and messaging to support and expand on this mission. The result was a brand position centered on moving towards the societal, environmental and economic mandate to end our addiction to foreign oil, and rely instead on American ingenuity to move toward a more sustainable energy future.

“Propel’s principle of clean mobility is incredibly important as we all try to balance our desire for freedom of movement while respecting the need for environmental and economic security,” said Dave Miller, Stoke Partner and Director of Strategy. “It’s gratifying to work with such a forward-thinking company, and we are inspired by their mission to change the world, one tank of gas at a time.”

About Stoke Strategy

Stoke is a brand design firm specializing in strategic positioning, design, research, brand management and communications. Located in Seattle, WA, Stoke approaches design as a strategic asset linked to business performance, and has helped scores of companies develop materials, environments and customer experiences to communicate a promise of difference.