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March 16, 2010

STOKE ACQUIRES MINDPOP INC.

Stoke Strategy, Inc. today announced that it has acquired Mindpop Communications, Inc., a Seattle-based marketing and copywriting firm. Mindpop President Heather Miller will take on the role of Director of Content at Stoke.

"We are thrilled to be able to expand our company by joining forces with Mindpop," said Erin Quick, Stoke Partner and Design Director. "Mindpop brings 15 years of professional copywriting experience and marketing expertise to Stoke. This will greatly benefit our clients."

The companies formally merged on March 1, 2010. Existing Mindpop clients will continue to have access to the same professional copywriting services they have in the past, but will also have the ability to engage Stoke’s brand strategists and designers. And, Stoke will be able to offer clients access to content planning and management services for Web sites, and in-house writing services for brochures, newsletters, case studies and other marketing materials.

"After running Mindpop for 10 years, I am looking forward to joining Stoke – a firm that shares my enthusiasm for client service and smart marketing," said Heather Miller. "Together, we can offer a strategic approach to branding along with the creative execution that creates true differentiation in the market."

About Stoke Strategy

Stoke Strategy is a brand strategy firm located in Seattle, WA. Stoke approaches design as a strategic asset linked to business performance, and has helped scores of companies develop materials, environments and customer experiences to communicate a promise of difference.