Stoke

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July 10, 2010

Stoke Redevelops Brand for Canadian Restaurant Franchise

Stoke Strategy, Inc. announced that it will undertake a brand research program for Mr. Mike’s Steakhouse and Bar, a major restaurant franchise with 20 locations across western Canada.

“Mr. Mike’s asked Stoke to help them develop a new restaurant concept in an effort to refresh and revitalize its image, and lead its 50-year-old brand to continued growth,” said David Miller, Stoke Partner and Director of Brand Strategy. “Based on extensive market research, we will develop a variety of concepts to test in the market. The most favorably-received concept will be implemented across all franchises in Canada.”

About Stoke Strategy

Stoke is a brand design firm specializing in strategic positioning, design, research, brand management and communications. Located in Seattle, WA, Stoke approaches design as a strategic asset linked to business performance, and has helped scores of companies develop materials, environments and customer experiences to communicate a promise of difference.