Stoke

This is our opportunity to share with you some of the interesting things that are going-on here in our corner of the West Coast.

September 28, 2011

Stoke Launches Lux Insights "Illuminated" Brand

Seattle, WA – Stoke Strategy, Inc. is thrilled to announce the launch of the new brand position and website for Lux Insights. Latin for "light", Lux is an independent market research firm based in Vancouver, B.C., Canada, who specializes in advancing further – beyond the reams of data, stacks of charts, and pages of interview transcripts – to illuminate opportunties, and help clients make better, informed choices.

Lux helps companies see beyond survey results and research data to better understand the market and make informed business decisions. Stoke was retained to develop a solid brand position and website to help Lux advance its business.

"In the crowded market research industry, Lux offers its clients a smart, unique approach," said Erin Quick, partner and design director at Stoke. "We enjoyed the chance to help them define and develop a brand position focused on illuminating opportunities, which reflects this core difference."

About Stoke Strategy

Stoke is a brand design firm specializing in strategic positioning, design, research, brand management and communications. Located in Seattle, WA, Stoke approaches design as a strategic asset linked to business performance, and has helped scores of companies develop materials, environments and customer experiences to communicate a promise of difference.