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June 20th, 2017

Moss Adams Brings More ‘West’ to Business

BY Erin Quick

Moss Adams engaged Stoke to conduct a comprehensive brand initiative to help them create a differentiable and defensible brand position in the competitive professional services market.

Stoke conducted in depth research and brand opportunity modeling in the course of developing Moss Adams’ new brand position: “Bringing More West to Business.” This position highlights the company’s western/Pacific geography as a metaphor representing the way they view the world – with the optimism, openness and enterprise to help their clients see and seize emerging opportunity. The brand was launched in June 2017 with an ad campaign, brochure, and other sales and marketing collateral.

“It’s been a joy working with our friends at Moss Adams – this is a Professional Services firm that knows where it wants to go!” said Erin Quick, Stoke Partner and Design Director. “Their commitment to the project and enthusiastic embrace of the brand made it an incredibly rewarding journey for us.”