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April 16th, 2017

Callisons Launches Bold New Brand Identity

BY Erin Quick

Callisons is the leading mint oil supplier in the world. As the company expanded into other flavor profiles and products, they turned to Stoke for a brand identity to align with this new business model.

Stoke researched the challenges and opportunities, then developed a bold new brand position centered on “flavor innovation” to reflect Callisons’ expertise in flavors beyond mint, while also suggesting the idea that they are flavor creators – not just suppliers. To roll out the brand, Stoke developed a new website, tradeshow booth, digital marketing, packaging, advertising and apparel among other vehicles.

“Callisons made a bold decision to shift their business model to flavor creation after more than 100 years as a successful mint supplier,” said Erin Quick, Stoke Partner and Design Director. “We are thrilled to work with partners who are unafraid to seek out new challenges and business opportunities. And have access to all kinds of good-smelling and tasty treats!”